February 24, 2009
So You Want to Be an Entrepreneur?
Wall Street Journal Feb 23, 2008
Thinking about starting a business? Make sure you’re cut out for it first. We spoke with entrepreneurship researchers, academics and psychologists to come up with a list of questions you should ask yourself before making a big leap.
This special report from the Wall Street Journal contains a group of articles on the issues of becoming an entrepreneur.
August 25, 2008
Some additional readings:
Blue Ocean Strategy
The Long Tail
- the above link is to the article version of this title. For the book you will need to come to the library and use the copy we have on reserve.
August 25, 2008
This site provides information to support your work in ENTR 200. Browse the topics on the right for links to relevant resources and databases.
Geared mostly for developing a business plan, these resources are also valuable for developing a stronger comprehensive concept statement.
Seek further assistance from the Management & Economics Library firstname.lastname@example.org or at www.lib.purdue.edu/mel
May 13, 2008
The book Who’s Buying… contains consumer buying trends on specific product categories including: Alcoholic and non-alcoholic beverages, entertainment, groceries, household furnishings, and several others.
The Consumer Expenditure Survey from the Bureau of Labor Statistics consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau — the quarterly Interview survey and the Diary survey — that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Choices III is a massive survey conducted by Simmons Media & Markets. It is a study of consumer buying and media viewing habits. Choices III provides a significant level of flexibility in finding patterns and cross-matching different survey elements. Data is from their 2003 survey. Choices III is available in the Management & Economics Library.
MediaMark is similar to Choices III and presents data on consumer buying and viewing habits. It provides more prepackaged reports than Choices III.
January 10, 2008
When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage.
Read more about Competitive Advantage –>