May 13, 2008
This site provides information to support your work in ENTR 200. Browse the topics on the right for links to relevant resources and databases.
Geared mostly for developing a business plan, these resources are also valuable for developing a stronger comprehensive concept statement.
Seek further assistance from the Management & Economics Library kranlib@purdue.edu or at www.lib.purdue.edu/mel
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Posted by melpurdue
May 13, 2008
The book Who’s Buying… contains consumer buying trends on specific product categories including: Alcoholic and non-alcoholic beverages, entertainment, groceries, household furnishings, and several others.
The Consumer Expenditure Survey from the Bureau of Labor Statistics consists of two surveys collected for the Bureau of Labor Statistics by the Census Bureau — the quarterly Interview survey and the Diary survey — that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Choices III is a massive survey conducted by Simmons Media & Markets. It is a study of consumer buying and media viewing habits. Choices III provides a significant level of flexibility in finding patterns and cross-matching different survey elements. Data is from their 2003 survey. Choices III is available in the management & Economics Library.
A tutorial is available at: http://www.lib.purdue.edu/cfsl/choices3/index.html
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Posted by melpurdue
January 10, 2008
When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. The goal of much of business strategy is to achieve a sustainable competitive advantage.
Read more about Competitive Advantage –>
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